YouTube Social



Direct message sharing and co-watching experience within YouTube.





Design Lead |Jan 2015 - Feb 2017



New tab on YouTube containing all shared content

Problem



For the past decade, YouTube has been the leader of providing video content to the world. Yet to share a YouTube video, users must rely on 3rd parties (Facebook, etc). As social giants Facebook, Instagram, Snapchat and Whatsapp started to grow their video content in 2015, Youtube's lack of social experiences became a huge competitive disadvantage. Our team's goal was to build new features to make YouTube the best place to share and chat about video with friends.


Early sketches for co-watching on YouTube

My Role & Process



When I started on this team, it had churned for a year without a design strategy. I helped the team switch to an iterative design and research process (Lean UX), which let us innovate faster. As the Design Lead, I produced designs, planned OKR goals, mentored interns, and managed the deliverables of contractors and visual designers.



Creating quick concept videos




Design sprint




Creating quick concept videos (left). Design sprint (right)

Solution



Our team's goal was to make YouTube the best place to share and chat about video with friends. We did this by first creating a direct sharing feature within YouTube, then incorporating a co-watching experience within it, allowing users to watch videos and converse at the same time.



New share panel (left), a message thread (right)


Concept mocks for co-watching mode (left), co-watching controls within a chat (right)

Sample of flows

Impact



We launched native sharing in May 2016, with positive media response and user engagement. Most importantly, it created a viral social graph within YouTube, building a foundation for future social features.


Launch video

Media



Wired: Youtube's New Messenger Means You'll Never Leave YouTube

Android Police: Hands-On With YouTube's New Shared Videos Tab

Unbox Therapy: The New YouTube Share Button

Opendoor Home Value Report |2017
YouTube Social |Design Lead |2015 - 2017
Opendoor Seller Experience |2017
YouTube Mobile Search |2015
YouTube Trending |2015
Creative Hobbies

To review an in-depth selection of my work, my resume, or to discuss working together, please get in touch:



annietang92@gmail.com