All Opendoor customers must answer 30 questions about their home for us to generate an offer. Unfortunately, that experience has usability errors, is not mobile friendly, and only has a completion rate of 40%. Since this is is our top-of-funnel feature that drives growth, it was imperative to improve the completion rate and increase offers.
As the sole product designer, I designed the product vision, led team brainstorms, designed the information architecture, created all final designs, built prototypes, and ran foundational and evaluative user testing.
To increase the completion rate of the flow and provide an overall better user experience, our team launched a redesign of the flow to incorporate auto-advancement, larger tap targets, streamlined information architecture, and delightful animation.
Additionally, I championed the vision for a native mobile experience based on taking 8 photos of a home, rather than answering 30 questions. Not only is it easier for users to take photos than fill out forms, but it is also provides a more enjoyable experience.
Will be lauching August 2017, with the goal of increasing the completion rate of the flow, and generating more accurate offers.
To review an in-depth selection of my work or to discuss working together, please get in touch: