Opendoor's core product serves homeowners who are looking to sell their home by offering an instant cash value. However, most homeowners are not active sellers and are simply monitoring the value of their homes, willing to sell if the market yields high returns. Our goal was to create a new product will help all homeowners understand their home and market, so that they feel adequately informed when they're ready to sell.
As the sole product designer, I led the end-to-end research and design process – conducting research, leading team brainstorms, designing the information architecture, and crafting marketing material. Due to scarce resources, I rolled up my sleeves and coded some of the front end as well.
To better serve all homeowners, our team created the Opendoor Home Value Report. It consumerizes Opendoor's vast amount of real estate data to give users information about their home's valuation, neighborhood comparisons, and market trends – for free. Not only is this useful for customers, it also provides a powerful lead generator for Opendoor's core product.
This product was designed and shipped within two months. Since launch, it has increased lead generation for Opendoor’s main product, and reduced the cost for each lead by almost 50%. Due to very positive responses from users, iteration and expansion is a top company priority for 2017.
To review an in-depth selection of my work or to discuss working together, please get in touch: